Latest News
Discover all the latest news about our company, our brands, our team, and our partners. Things are guaranteed never to be boring around here.
Next warehouse sale: September 23–26, 2026
👉 This year featuring the anniversary day “50 Years of CATRADE” on Saturday, September 26, 2026 When?From September 23 to 25, 2026, our doors will be open from 1:30 p.m. to 8:00 p.m.On September 26, 2026, we will be open from 10:00 a.m. to 5:00 p.m. Where? At our location in BüronCATRADE AG - Businesspark BIndustriestrasse 15, 6233 Büron LU PaymentYou can pay with us conveniently in cash, by Maestro/EC, Mastercard, Twint, credit card, or PostCard. No exchangesAs we mainly offer sample items, exchanges are not possible. Exceptions are of course mismatched pairs or defects.
Read moreCATRADE takes over Swiss distribution for BOOTDOC & HOTRONIC
CATRADE expands its footwear expertise with the BOOTDOC brand and its winter sports segment with the HOTRONIC brandAs of September 15, 2026, CATRADE will take over exclusive Swiss distribution of the BOOTDOC and HOTRONIC brands. Both brands belong to the Wintersteiger Group—an international full-service provider of professional solutions for skiing and outdoor sports that combines quality, innovation, and service expertise throughout the entire sports value chain. » BOOTDOC specializes in individualized solutions for the foot: foot analysis systems, insoles, Power Fit Socks, fitting tools, and foam-molded inner boots. The brand combines innovative analysis methods with customized fitting and supports active feet for greater comfort, stability, and performance in sports. » HOTRONIC develops heating and comfort solutions for active feet and hands. Its range includes heated insoles, Heat Socks, gloves, and shoe and glove dryers, representing high-quality components, modern technology, and reliable warmth for longer-lasting comfort in cold conditions. Pre-orders for HW27 can be placed directly with CATRADE. Orders already placed for winter 26/27 will also be shipped via CATRADE’s Swiss warehouse, and reorders from the 26/27 collection will be possible from fall 2026.
Read moreWhen coworkers become a travel group
Last week, our company outing took us to Basel. And the city had plenty in store for us.After a leisurely walk, we refueled at the Basel Tattoo food court before taking our seats in a great spot: the stage was set for drums, bagpipes, goosebumps, and an impressive show.Friday continued at a somewhat more relaxed pace. At least at first:⛴️ Ferry ride🏙️ Tour of Basel🍽️ Lunch right by the Rhine🏊 Cooling off in the Rhine for the brave (Okay, it wasn’t actually that cold after all)Two days full of great conversations and lots of laughter. Because a strong team needs more than just shared goals. Sometimes it also needs drum rolls, great experiences, and a leap into the cold water. Thank you Didi for organizing and to everyone for this fantastic outing!
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Our brands
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50 Years of Catrade
Founded in 1976 as “Fritzmeier AG” with just three employees, Catrade today looks back on a unique 50-year history shaped by dynamism, pioneering spirit, and a passion for Swiss specialty sporting-goods retail. Join us on our journey and discover how Catrade has reinvented itself over five decades.
Partnerships & Collaborations
We are proud to support a wide range of sports associations, sporting events, and clubs. Here is a selection of our existing partnerships:
Would you like support for your club, yourself as an athlete, or your federation?
Whether team sports, individual sports, or events—we are always looking for dedicated athletes, clubs, associations, and projects that fit our brands and want to achieve great things together with us.
Send us your sponsorship request now. We look forward to hearing from you!


