Vision and Values
The CATRADE culture is reflected in the values we live by together every day – both in how we interact with one another and in our dialogue with you.
Our vision
Anyone who wants to succeed in the Swiss sports market cannot overlook CATRADE. We connect leading brands with specialist sports retailers and ensure that athletes throughout Switzerland cannot pass up our brands.
Our values
Every day, our vision motivates us. We are committed to the following behaviors and values:
I am more ambitious
We create real value with a strong brand portfolio and innovative products. As a committed partner, we drive the Swiss sporting-goods trade forward and inspire our customers with performance, passion, and entrepreneurial thinking.
I AM MORE FLEXIBLE
We develop customized, practical solutions with passion. As a reliable partner, we act quickly, straightforwardly, and efficiently. We take responsibility, keep our promises, and respond to change with flexibility and foresight.
I AM MORE LIKEABLE
We stand for an independent Swiss identity and cultivate personal, long-term relationships. Thanks to our proximity to the market, we understand our partners’ needs. We listen, take concerns seriously, and treat you as an equal.