Catrade News
More than just products: Discover the stories behind our brands, projects, and team.
News
NEW PARTNERSHIP – WHEN VALUES MATTER MORE THAN PRODUCTS!
We are delighted to Vivobarefoot to welcome an innovative, values-driven footwear brand to our portfolio.Barefoot shoes are also becoming increasingly popular in Switzerland, and we are delighted to be able to position VIVOBAREFOOT, the pioneering brand in this segment, in Swiss specialist retail from now on.VIVOBAREFOOT stands for a different approach in the footwear sector: naturalness, functionality, and a conscious questioning of conventional structures. This way of thinking makes the brand so compelling. For us, this partnership is another step toward strategically developing our portfolio and creating new momentum in the market. We focus on strongly positioned brands with high standards of quality, innovative strength, and a collaborative mindset. 👉 What matters here is not just the products, but above all the people and values behind the brand. We are therefore all the more delighted about this collaboration and the journey we will share.Hashtag#Vivobarefoot Hashtag#Partnership Hashtag#Footwear Hashtag#Innovation Hashtag#Values Hashtag#CatradePhilippe Thomas Steven
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CATRADE is taking over the official distribution of the NATHAN brand in Switzerland!
NATHAN is the world’s leading brand for running hydration systems, safety accessories, and accessories. High-quality, gender-specific performance vests with integrated hydration systems for every athlete are NATHAN’s hallmark. The brand belongs to United Sports Brands – a partner with strong logistics, infrastructure, and a clear focus on innovation, quality, and brand management. 👉 With this partnership, we are expanding our brand portfolio with a brand that further strengthens our running expertise. With the Japanese brand MIZUNO, we already have one of the top brands in running in our range, which is perfectly complemented by NATHAN. We look forward to working with the United Sport Brands team and to making a difference in running together. 👟 🤝 Philippe Thomas Sebastian Didi Patrick.Hashtag#Running Hashtag#Teamwork CATRADE AG Hashtag#nathansports
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MIZUNO x SwissCityMarathon - Lucerne
Major projects require time and preparation!Because brand positioning is not a sprint; it is built through consistency, clear values, and the necessary measure of endurance. 🏃♂️That is exactly what our partnership with MIZUNO at the SwissCityMarathon - Lucerne represents. We are very pleased to be part of this event as an Official Partner from 2027 onward. Together with the organizing committee, we will support volunteers and finishers with MIZUNO products, thereby strengthening the brand’s long-term positioning in the running sector.♥️ What makes this sponsorship a perfect match for us: the geographic proximity, the event’s national and international appeal—and above all, our shared values as partners. 🤝There is still time until the 2027 event. Time that we will use purposefully to create the greatest possible value for the organization and all participants together.We look forward to getting there—together with the organizing committee around Reto, Jost, Marco. Hashtag#MizunoRunning, Hashtag#ReachBeyond, Hotel Schweizerhof Luzern, CATRADE AG(Image source: Jerome Laurent)
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Partnership with Ziener
CATRADE has a long-standing relationship with ZIENER. CATRADE AG a long-standing and special partnership. For 30 years, we have distributed the products of this traditional German brand in Switzerland—longer than any other brand in our portfolio.Ziener is deeply rooted in ski racing and is one of the market leaders in winter gloves in Europe. This week, a joint exchange focused not only on the operational business, but also on shaping the future: the change of CEO at CATRADE and the long-term plans for the Ziener brand.Being able to look back on such a long collaboration while also seeing plenty of shared potential for the future cannot be taken for granted. We are all the more pleased to continue this journey together.
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Farewell dinner for our CEO Didi Schweighauser
🌟 Farewell dinner for our CEO Didi Schweighauser after 17 years at CATRADE AG, held at the Weinerei in Geuensee A special evening in a special location: Together, we had the pleasure of accompanying Didi to his farewell dinner at the Weinerei in Geuensee after 17 years at the helm of CATRADE—a place seemingly made for moments like this.A heartfelt thank-you to Eliane Müller, Sascha Ruefer and her team for the warm hospitality and the wonderful setting they created with their winery. The combination of an authentic atmosphere, delicious food, and convivial company made this evening unforgettable for the entire CATRADE team.The entire team looks back with gratitude on the time spent together with Didi as CEO and is simultaneously embarking on the next chapters full of energy and confidence, in which he will continue to support the company strategically as Chairman of the Board. 🍷 To successful collaboration.🤝 To successful transitions.✨ To inspiring new paths.
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Fabric Loop Initiative
We are delighted to be part of the initiative Fabric Loop to be part of and actively help shape the advancement of a sustainable textile and footwear industry together.Here’s to an exciting year of sustainable progress! ♻️
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🔥 Congratulations to the Swiss national floorball team! 🔥
Welcome back to Switzerland! Yesterday’s ceremonial reception for our national team was a wonderful gesture of appreciation for an outstanding performance. The team achieved great things in Brno and Ostrava and deserves the highest respect.Team spirit, passion, self-confidence, and a great deal of positive energy were palpable throughout the games.This success shows how much potential Swiss floorball has—in the field, behind the scenes, and in the continuous development of young talent. We are proud to support the national teams with our MIZUNO brand as the Official Shoe Supplier of swiss unihockey Being able to accompany you has been a privilege. It is even more wonderful to celebrate such special moments together. 👏 Thank you to all the players and the team behind the bench, including Oscar Lundin as well as the entire organization behind Flurina Martiwho made this great success possible together.
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A New Chapter – and a Heartfelt Thank You
After 17 intense, exciting, and often surprising years, it is time to open a new chapter – Didi Schweighauser is handing over his role as CEO of CATRADE AG to new hands.
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SIGG new POS displays
Starting now, we can provide specialist retail partners with the new, stylish POS displays featuring a high-quality wood finish.
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MIZUNO x SWISS UNIHOCKEY
Into the new season together with swiss unihockey! With our MIZUNO brand, we are now the Official Shoe Supplier of swiss unihockey!
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Extension of collaboration with Cédric Zesiger
The Bundesliga summer break is drawing to a close – the ball will be rolling again soon! ⚽️We are especially pleased to be able to extend our partnership with Cédric Zesiger to be able to extend the collaboration. The Swiss international plays for MIZUNO-equipped FC Augsburg 1907 under contract. Recently, Cédric visited us at our showroom in Büron to take a closer look at the latest Mizuno football boots. He also found what he was looking for at MIZUNO for his second passion on the green pitch – golf. ⛳️😊 We wish Cédric a successful preparation and a strong 2025/26 season! 💪
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🏐 Elite Meets Performance – MIZUNO x SWISS VOLLEY 👟
What happened here? Simply fantastic to receive so much positive product feedback! Yesterday, we had the opportunity to join the elite national teams of Swiss Volley find the perfect fit—in an exclusive shoe fitting with our Mizuno Indoor and Sportstyle models.Top athletes deserve top equipment—and that is exactly our goal at CATRADE AG. Products that not only perform but also impress—and they certainly impressed us;-)It was inspiring to see how passionately and meticulously the teams left nothing to chance when it came to their equipment, too. 💪From now on, the national teams will travel in Sportstyle shoes and compete for points in Indoor shoes.We look forward to a successful and stylish season with Swiss Volley – powered by Mizuno. 🏐🔥Thank you very much Barbara Kälberer and Sabrina Buchser for the support with the organization.
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